Body Nova Limited & DineWell AI
Our nutrition-informed ecosystem is co-driven by our B2C AI Nutrition app and B2B Medical consultancy, both contributing to our backend data infrastructure.
DineWell AI operates as a pioneering artificial intelligence platform positioned as the “nutrition-focused equivalent of OpenRice.” It stands as the first restaurant-based AI nutrition platform in Asia capable of estimating the calorie and macronutrient profiles of individual dishes. Within its first three months of launch, the platform secured 8,000 users. The primary user demographic consists of health-conscious individuals aged 16 to 35 who lead busy lifestyles and frequently dine out. While headquartered in Hong Kong, the platform maintains a global user base spanning regions such as the United Kingdom, Canada, and New York, where operations have also officially launched.
On the backend, DineWell AI is constructing Asia’s first Nutrition Data Infrastructure. Anticipating a global rise in unverified digital misinformation over the next three years, the venture aims to become the definitive Single Source of Truth (SSOT) for hidden restaurant nutrition data.
In addition to its B2C mobile application, the venture operates a B2B consultancy division through Body Nova Limited. This arm provides integrated Western medicine, traditional Chinese medicine, and nutritional consultancy services. The firm partners with over 40 prominent brands, including the Hong Kong Jockey Club, Maxim’s Group (the region’s largest catering chain), and various Michelin-starred restaurants. These partners provide proprietary recipes for paid analysis services, directly expanding the proprietary backend data infrastructure. The integration of B2C and B2B operations creates a continuous loop cycle that simultaneously accelerates user growth and fulfills corporate market demands.